SberCat

Sber decided to restyle its mascot, SberCat, and asked several studios to participate in making approaches on the new design. We are happy to present our vision.

Character profile

Dear Diary

Sberbank has a wide audience, so we faced the challenging task of developing a mascot identity that would be relatable and interesting to all users.

Tail

Not very long and fluffy; Cat doesn’t use it much due to memory loss and is trying to overcome this.

Skills

Mind

Speech

Speaks quickly, but clearly and with emphasis. Alternates between short and long sentences. Rarely uses pauses as a speech tool. Frequently employs quotes from famous personalities but can’t remember whose quotes they are.

Physique

Can retract claws; has a keen sense of hearing; developed sense of smell and touch. Very agile and can move quickly on all fours, but does so rarely.

Social

Mischievous, overly confident, hasty, and persistent – Cat is still a teenager, albeit an intelligent one. He approaches Sber as his favorite job, even though he’s not employed — he’s just a cat, after all. In the office, he assists with advertising and communications. Employees have grown accustomed to the unusual and curious cat who wants to help everyone, and they love and appreciate him.

Character Design

Hello, kitty

The design of the cat went through several iterations, ranging from more caricatured and stylized to more classical and realistic. During the process, changes were made to its eyes, fur, and proportion.