Rose Wine

Misha Petrick, Director:

Studying reverse perspective, I came across a lecture by an icon painter who explained how glasses were depicted in the Middle Ages. I wanted to see how it would look in 3D.

Ruslana Mirzaaalieva, Art Director:

It was interesting to create a frame that would combine the Middle Ages, Post Malone’s individuality, and the branding of the wine. The only thing that unites all three themes is a knight’s sword. So, we actively used the aesthetics of chivalry.

Iaroslav Kurianovich, 3D Generalist:

Here, delicate work was done with attention and perception - you need to deceive the viewer in such a way that they feel something is off but can’t immediately point out the inconsistency. Playing with the rules of perspective, reflections, and physics in a way that the human eye couldn’t catch the violation of the familiar.

Ruslana Mirzaaalieva, Art Director:

When working on Post Malone’s hand stylization, I took cues from the hand forms seen in religious statues. This choice brought in a medieval vibe in terms of shape. I’m proud of this idea, even though it’s a subtle detail that might go unnoticed. The flowers and thorny stem as patterns on the cup are a playful nod to the wine logo. Each drawing on Post’s hand is a stylized take on his real tattoos, except for one…